5infinity is a fundamental concept for how I define my world. It’s paradoxical – the halfway point between zero and infinity. I find it at the root of everything, and nothing.
(a+ver)/age
It started as an idea… That I could be “just average” in absolutely everything.
The Symbol
That concept morphed into a symbol, and gained the name, 5infinity.
The Company (Origins)
I cut some t-shirts in half, sewed them back together, and took pictures of them for an ad campaign.
Into the World
I made an Instagram, jumped off a pier, kissed some trees, and set up an impromptu booth at the Santa Barbara solstice festival. My motto? Be weird and be free.
T-Shirts (Round 2)
I made more t-shirts. To challenge the binary role that color plays in our lives. And a website (with a maze). To market the t-shirts.
To Be Continued…
Of course, this is just the beginning.
Christian Hirsch's Portfolio 